Search results for "Consumer research"
showing 10 items of 13 documents
The Use of Fear Appeals in Greek Magazine Advertisements
2015
This paper examines fear appeals in Greek magazine advertisements. A total number of 3,262 advertisements were selected from a sample of 14 magazines representing various genre. Advertisements were content analyzed, on the basis of fear appeal categories and consequences. The findings indicate that advertisements use the fear appeal in 16.46 percent of the total number examined. Positive fear appeals and social consequence theme show the highest frequency of appearance with 91.06 and 79.83 percent respectively. There is also a variance in the use of various types of fear appeals, according to magazine classifications and product categories.
The experience of risk in families: conceptualisations and implications for transformative consumer research
2014
International audience; Families represent an important context for understanding and addressing the various forms of risk experienced by consumers. This article defines and discusses the concept of risk as it applies to the familial unit, with a particular focus on the liminal transitions that occur within families and the resiliency required for families to identify and adopt effective coping strategies to manage these transitions. A framework is proposed that offers researchers an approach for applying concepts related to family risk to various consumption-related problems and issues. This framework constitutes a starting point that can be developed and expanded to facilitate a deeper un…
Influence of Social Networks from Cellphones to Choose Restaurants, Salinas – 2016
2018
Inclusion of technology as part of business strategies has made consumers have other tools that help them to find information and making consumer decisions. It is here the importance of knowing influence of comments have in social networks in taking decisions of visits to restaurants. For this work, a qualitative method (focal group) was used in the first part and then a quantitative method was used (off line and online survey). The sample for focal group was made up by Equinoctial Technological University’s students in Santa Elena, the same ones belonged to the careers of Finance and Audit (7 students), Business and Business (1 student) and 2 graduates of the Finance and Audit. An experime…
The Effect of Perceived Corporate Competencies on Onsumer Based Brand Equity: A Comparison between Domestic and Foreign Markets
2015
In this paper, the authors develop a model to explain the cross-cultural influence of perceived corporate competencies on attitude formation towards the brand’s product categories and its impact on consumer based brand equity. Results indicate that some competencies have a transnational effect in several product categories, whereas several corporate competencies are identified to influence perception of product categories depending on the market.
Athletic abs or big bellies:The impact of imagery, arousal levels, and health consciousness on consumers’ attitudes towards plant-based protein produ…
2021
Abstract Research suggests that health-related imagery influences consumers’ product attitudes, and that both appetitive, positively framed and aversive, negatively framed imagery can be used to boost health-related responses. Arousal has been suggested as a mechanism driving such responses, but few studies in food-related consumer research have examined the link between arousal and consumers’ product attitudes. The present cross-national study, involving almost 1000 consumers (N = 959) from Denmark, Germany, Spain, and the UK, experimentally investigated whether prior exposure to healthy (vs. unhealthy) imagery influences consumers’ attitudes towards a plant-based protein product. Furtherm…
Die Qual der Wahl: Die Bedeutung des Regret bei Kaufentscheidungen
2003
Regret results from comparing the outcome of a chosen alternative to the outcome of a foregone alternative. Research shows that this emotion is highly relevant for consumer behavior and decision making, but in consumer research, only a few studies deal with regret. Most of these studies do not measure regret explicitly. And none of these studies include the antecedents of regret. They only examine the consequences of regret on consumer behavior, such as satisfaction. In contrast, the antecedents of regret, but not the consequences, has been a topic of interest in social psychology. Our research indicates that it is fruitful to analyze the antecedents of regret and its consequences together.…
Time-Diary Research Method: Methodological Context, Evaluation and Applications in Academic Research
2013
In this paper, we review the literature on the use of time-diary in research. The paper highlights key methodological issues of the time-diary that is among the first types of diaries used in scientific research in general and in consumer research in particular.
Engagement with Travel Web Sites and the Influence of Online Comparative Behaviour
2015
We propose a Web site engagement measurement, and study the influence of potential antecedents and consequences. Utilising partial least squares path modeling, we contrast a model with data obtained from respondents choosing a holiday in the Seychelles, on a Web site capable of tracing online within-page and within-site behaviour.
Habituation and adaptation to odors in humans
2017
indexation en cours; Habituation, or decreased behavioral response, to odors is created by repeated exposure and several detailed characteristics, whereas adaptation relates to the neural processes that constitute this decrease in a behavioral response. As with all senses, the olfactory system continually encounters an enormous variety of odorants which is why mechanisms must exist to segment them and respond to changes. Although most olfactory habitation studies have focused on animal models, this non-systematic review provides an overview of olfactory habituation and adaptation in humans, and techniques that have been used to measure them. Thus far, psychophysics in combination with moder…
On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results
2000
It is the goal of conjoint analysis to explain and predict preferences of customers (Schweikl 1985). Variants of predefined manifestations of attributes of various product concepts (both real and hypothetical) are created, and these are presented to test persons for evaluation. The contributions (partial benefits) the various attributes make to overall preference (overall benefit) are estimated on the basis of overall preference judgments (Green and Srinivasan 1978).